Be Social, Don’t Do Social: Social Media Platforms as Mediums for Human Connection, Community and Communication
A lesson in effective social media use and brand exposure…. from a butcher. It was my first time in the new butcher shop in my neighbourhood so the owner gave me the grand tour, detailing their pretty awesome philosophy and products. I was duly impressed, but then he pulled the ace in his sleeve and […]
Marketing ‘BUZZ’ – What Is It and Why Is Everyone So Desperate to Capitalize on It?
Here at BuzzPR we have a passion for creating stories that capture people’s imaginations and make them want to call a friend, follow a link, tell their co-workers, check out that hot new spot or write a blog post. We love our jobs because we get to spend our time thinking of innovative ways to […]
Targeting Specific Media Communities and The “Death of the Mass Audience”
In the 90s there was a popular phenomenon called ‘flyer parties’. The basic premise was that if you were planning on throwing a huge Banger of a house party you would mock up an eye-catching, cool-oozing party invitation on one piece of paper, head to the copy shop and print off as many as you […]