Canadian solo artist, DRU (Andrew Grange) grew up in Toronto, passionately pursuing his music career since 1993. Investing years into developing his vocal talent, his early success, before going solo, DRU was the lead singer of R&B group In Essence. After separating in 2007, DRU’s reinvention was encouraged by his biggest supporter, his daughter.
Although DRU has received recognition on Canadian billboards, the lack of support by the Canadian audience has left DRU waiting to break through the glass ceiling.
BuzzPR’s main focus was to generate as much interest in the Canadian market for DRU as they could. By building buzz and awareness, the intention was to position DRU as ‘the next big thing’, creating momentum in the media that carries coast to coast in Canada and eventually into the U.S. BuzzPR secured DRU with coverage on Canadian morning news and entertainment program, Breakfast Television, also known as BT. BuzzPR preformed his hit single ‘She Can Ride’ and also have a face-to-face interview with BT hosts. BuzzPR proposed a comprehensive launch and awareness strategy aimed at maximizing reach to the target demo. The plan was to unfold a free concert at Yonge-Dundas Square, execute a media tour with target demo media and also put a social media campaign in place.