Jason Tryfon, CEO of Vital Insights, established himself as an innovator and industry leader by the age of 32. Seven years of sweat equity turned his company into one of Canada’s leading tech companies. A leading designer, developer and distributor of innovative daily tracking and Customer Experience Management software solutions for the automotive industry, Vital Insights is the first CEM supplier to introduce the first web-based CEM platform into the industry. As a result of Jason’s comprehensive understanding of informative technology and business, he has rebranded and reorganized his company in a way that better serves customers. Building his company from bottom up, Vital Insights has been recognized and ranked on Branham 300, PROFIT 200, and Deloitte Technology Fast50.
Vital Insights sought to continue to position itself as a leading industry technology innovator while building loyalty and establishing its brand.
BuzzPR’s plan was to position Vital Insights as a pioneer in software solutions for the automotive industry and also build Jason’s image as the ‘go-to tech guy’. As a result of Jason’s similar entrepreneurial persona to Robert Herjavec, BuzzPR envisioned that Jason would make a notable addition as a panelist on BNN’s “The Pitch”. In addition, BuzzPR felt Jason’s exposure at renowned business school, Schulich School of Business, as guest speaker would build an image in the minds of MBA’s and professors.