Integrated Marketing Communications
Integrated marketing communications techniques are extremely important for a brand as they result in consumer awareness, potentially establishing a consumer-brand relationship. Engagement marketing techniques, also known as experiential marketing, are some of the methods that BuzzPR implements in order to actively involve consumers in the evolution of a brand.
As we move out of the information age, a one-way communications approach, and progress into the relationship age, a two-way communications approach, creating memorable experiences are the leading factors of success. We use various interactive marketing channels and techniques of editorial services in Toronto, and more to ensure that the entire brand experience offered to consumers will differentiate it from its competitors.
Our Integrated Marketing Communications services include:
- Media buying, in traditional and unconventional media outlets
- Sponsorship opportunities
- Marketing and sales promotion
- Market intelligence and analysis
- Product sampling